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ALEXANDRE DURAND

 

 

WORKS AND PROJECTS

 

BIOGRAPHY

 

ARTIST STATEMENT

 

 

 

 

 

 

 

ALLEGORIES

 

Alexadre Durand likes to take the image of a toy out of its regular context and to give it an absolutely new significance - in order to participate to what Victor Burgin calls «semiotic guerrilla warfare». It means to figure out a traditional meaning of an object and to shift it to a new dimension with an intention to arouse in people any reaction back because nowadays nothing may shock anyone.

As an example, in any magazine of our days, next to a page relating to the misery of our world we see an ad of an «awesome and must-have» product. The artist decides to combine a toy as an image of our infantile society totally mad about the idea of eternal youth, with a machine as a symbol of the means superiority over the Nature. He chooses such form of the representation in order to express his critical point of view at our totally technological World.   

 

Alexandre Durand

 

 

 

 

 

 

 

 

 

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